How to Use Push Notifications for Your Educational Platform?
Increase the reach of your E-learning platform by using personalized Push Notifications! The sudden pop up that gets your attention even if you are not on the website keeps your connection with your customer intact. Even if they are busy doing something else, just subtly let them know you are still out there ready to provide your services to them. If done right, push notifications sure have the potential to boost traffic on your website, hence boosting your revenue as well.
The web, along with new marketing tools, has created tactics, concepts, and strategies for marketers to meet the right audiences. But, how many of these strategies really work? With numerous marketing emails, social media posts, and search results attempting to offer similar e-learning services to yours, your marketing strategies can go down the drain. This calls for the use of push notifications to interact better with your user and provide a better interface for using your website/application. With its ability to reach out to the audience even when they don’t have the website opened in the browser push notifications turn out to be a great marketing tool if used in the right way. Just as for other fields and types of websites, the push notification is a great addition for your E-learning website.
What Are Push Notifications and How They Work?
The alerting messages that a website sends you in the form of notifications from your browsers are called push notifications. They pop up as any other notification alert that your device (either a phone or a computer) already has. Most of the browsers support push notifications on your devices. Browser notifications are commonly referred to as push notifications; not to be confused with web notifications. Web notifications are the alerts you get while you are on a website, on the other hand, push notifications give you alerts even when you aren't logged in to that website and the website is not opened through your browser.
When sometimes surfing through the internet you see a popup on your browser to allow or deny the website to show notifications. This is the simple attempt of a website to get you better connected with the website and the business. After you select the allow option, the push notifications from that website will start appearing. This grants the owner of that website the permission to send you information about some products or services befitting your interests. Now after you click on a received push notification it takes you to a landing page which is very concise and to the point according to your interests. This type of strategy grants the website to gain more audience to connect with them in a way that is just a click. The gained audience is the people that are obviously more interested in your services and products and they also assent for you giving them alerts and notifications from their browser. Therefore, opening up a new way of marketing to your audience, which is more effective and efficient.
Benefits of Push Notifications for Educational Platforms:
Using push notifications is one of the trending marketing strategies at present. At first, it was only used in smartphones but later progressed towards computer browsers and is taking over market strategies in 2020. What makes push notifications so significant for the progressive growth of an educational platform? Why is it being used by so many businesses? Before investing your time and money you need to understand the advantages of having push notifications on your education platform or e-learning website. Some of the major benefits of it are mentioned and explained here:
The Capability of Reaching a Consumer Who is “Away”:
One of the biggest if not the biggest advantage of using push notification for your educational platform is its ability to reach your consumer even when they are not using your website. For instance, what do you do when you have some new promotions or courses to offer on your platform? You send emails to your subscribers, promote it on social media, and start spending some cash for paid promotions. Those are effective strategies and give results most of the time if done correctly. But promotion and marketing through these channels takes time and quite a lot of money. And truth be told the gen z aren’t fond of checking their emails daily so it’s very probable to miss the email anyway. And the social media promotion you do for subscribers might not even reach most of their feeds at the right time. These problems create a vacuum in the marketing process and promotion which is filled by browser notifications or push notifications. Push notifications help the educational platform for sending alerts of any promotion or valuable information at the right time even when the website is not opened by them. This can increase web traffic with targeted and quality visitors.
Push Notifications Catch the Eye:
Most of the professionals in the e-learning professionals are on their laptops for most of their days. These professionals can be targeted easily by educational platforms. Because these professionals use their computers/laptops actively daily, sending them notifications in accordance with and relevance to them which can be of their use will get their attention in no time. As these notifications pop up as soon s they are sent they catch the eye of the user and divert their attention from what they are doing and direct it on it. If the content of that notification is catchy, relevant, and productive enough, they will probably click at it and get themselves onto a landing page. Statistically, because of this point, the push notifications gather a way higher click-through rate than other methods such as emails.
It might or it might not convert fewer clicks to greater user experience. But browser push alerts' one-click subscription option does offer its benefits. A quick pop-up that asks for absolutely nothing. The consumer only needs to take one step. Either enable alerts or disable them. No stress of email addresses. No contact information. No promises. Only ease. Then again, how much easier will it be? This usability generates a feeling of ease and comfort for users as they can disable or activate updates with only one click on each website. Because of this simplicity and comfort, tab updates can draw a larger subscriber base.
Tricks for Better Results:
We have seen in the last heading how the use of push notifications in our educational platform has its advantages. However, there are certain ways to make your push notification more attractive and have a better click-through rate comparatively. These tricks and tips for a better conversion rate are crucial if you are using push notifications as it is getting more and more common practice to use push notifications in other businesses and websites too. Some of those tricks are mentioned below:
To The Point Message:
The browser push notifications have a rather small space where the message has to fit. Beating through the bush won't get you anywhere. Your response for the push notification must be clear, straightforward, and action-and-benefit driven. In certain instances, the first move in the customer's shopping path is to come across the push notification. For a click-through, it is very important to have an action-led and appropriate Call to Action words, such as "get this eBook" or "collect your discount".
Personalized Push Messages:
Although browser push alerts are capable of hitting a large number of consumers at once, transmitting messages may not contribute significantly to performance. Yeah, like email bursts, if you give all the users a popular window update some of them can click through and might even convert. However, with the big data, we have on our customers nowadays it is easier for targeting various messages to different types of customers accordingly. For example, if a user isn't active on your website lately sent them discounted offers to get them back again. If the message is designed to appeal to that customer individually, it has a greater impact. For example, starting the email with the name of the customer would give the customer the feeling that he is actually being addressed, rather than just reading a casual mail sent out to many people.
Time of Sending the Push Notification:
Time and pace have a huge effect on the conversions when it comes to alert alerts. Although appropriate alerts received at the right moment may in certain situations trigger a purchase, unnecessary alerts would almost definitely interrupt a customer, and could even cause them to unsubscribe from obtaining your updates. Due to this, it is of most importance to consider the daily routine of your user. You could use big data in this field too. The checks you should make regarding this include:
- Time Zone: Make sure that you know the time zone of your user and don't accidentally send them to push notifications at 2 a.m. in the night.
- Day of The Week: Some of the data shows the users showing much more interest on certain days of the week. Target them.
- Event Check: Arrange your notifications according to upcoming events and generate offers accordingly too. This will increase click-through rates and even sales.
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